Here is a fix that costs nothing and takes 5 minutes but can increase phone calls from your website by 30 percent or more: adding a click-to-call button.
On a mobile device, a phone number displayed as plain text does nothing. A visitor who wants to call has to memorize the number, switch to their phone app, and dial manually. Most people do not bother. A click-to-call button — a link that automatically dials when tapped — removes all that friction.
How It Works
A click-to-call link uses the tel: protocol in HTML. When a mobile user taps a link formatted as href="tel:+15550001234", their phone immediately opens the dial screen with the number pre-filled. One tap to connect.
This is not a complicated feature. It is a single line of HTML code. Yet thousands of local business websites still display phone numbers as plain, uncopyable text — costing them calls every day.
Where to Add Click-to-Call
Add it everywhere your phone number appears: the header, the footer, the contact page, and any call-to-action sections. For service-based businesses like plumbers, electricians, and medical practices, the phone number is often the primary conversion point — it should be impossible to miss and always one tap away.
The Google My Business Connection
Google Business Profile also tracks calls made directly from your listing. Pairing a click-to-call website button with an optimized Google listing gives you two measurable call sources and a complete picture of how customers are reaching you by phone.
Spotting the Opportunity in Prospects
During a website audit, the absence of a click-to-call button is immediately visible — and immediately fixable. It is a compelling, low-cost upsell for any local business client. OnlineMarketinger automatically checks for click-to-call presence in every website audit, so you never miss this opportunity when reviewing prospects.
